The 3 Digital Marketing Trends of 2023 You Can't Afford to Ignore
Digital marketing is constantly evolving at a breakneck pace. Each new year brings exciting changes, but also disruption that can make or break businesses that aren’t prepared. With all the “noise” of new strategies and tech, it’s difficult to discern fleeting fads from lasting shifts.
That’s why I’m sharing the three digital marketing trends you simply must pay attention to in 2023. Ignore them at your own peril! These emerging forces will significantly impact users, platforms and expectations. Brands that proactively adapt their approach will thrive – but laggards will be left behind.
Trend No.1: Video Everywhere
Did someone say TikTok is replacing Facebook? Well, it’s true that video consumption is exploding across both new social apps and old standbys. People scroll through feeds and watch endless short clips all day long.
In 2023, all major platforms – from YouTube to Instagram to Google search results – will continue prioritizing video. Your content strategy must reflect this. That means investing in high-quality, attention-grabbing video creation. Test different format types from IGTV to Reels to Tiktoks. Optimize your videos for all screens. Make sure your website is mobile-friendly and hosts embeddable video players. Get your business on Camtasia and start recording tutorials, walkthroughs, interviews and more.
Trend No.2: The Rise of Voice Search
Conversational interfaces aren’t a future concept anymore – voice assistants are already ubiquitous in homes and on phones everywhere. In 2023, “Hey Siri, find me…” queries will continue ramping up exponentially. This will have massive SEO implications.
You must optimize your website, Google Business Profile and content for voice. Write helpful, conversational snippets. Focus on questions keywords. Produce audio content like podcasts. Consider enabling options like Google Chat/Google Assistant on your site. Get discovered and understood in the voice-first world or watch business go elsewhere.
Trend No.3: Cookie-less Targeting Upheaval
The death of third-party cookies means the dawn of a new privacy-centric advertising model. Changes are long overdue and will totally reshape digital marketing tech and tactics. Advertisers must find new ways to identify and engage potential customers.
Major platforms will roll out replacement profiles using on-site data for targeted ads. You need a strategy to build robust first-party data assets like email lists. Explore contextual/geonative advertising. Up your attribution modelling game. Most importantly, establish trust with transparency about how user data drives better experiences.
