How do I track my marketing results?
In today’s data-driven marketing landscape, tracking the performance and results of your digital marketing campaigns is essential. Without the right analytics and metrics, it’s impossible to determine what’s working, what needs improvement, and the true ROI you’re getting from your efforts. Implementing the proper tracking lays the foundation for data-informed decision making that ultimately drives […]
How do you choose the right digital marketing company?
Choosing the right digital marketing agency is crucial to maximize your ROI and drive real results for your business. With so many agencies to choose from, here are the most important factors to look for: Expertise & Experience Ensure the agency has seasoned specialists with proven backgrounds in core disciplines like SEM, email marketing, conversion […]
Do you really need a website?
Do you really need a website? Well, it depends. But before answering, let’s understand – what exactly does a website do? At its core, a website allows you to establish an online presence and visibility – to showcase your business directly to millions of people and prospects online. For big brands, having a website is […]
What exactly is digital marketing?
Have you ever wondered what exactly digital marketing is and why it’s essential for business growth today? This in-depth guide will explain it all. Digital marketing is the comprehensive process of promoting your business online to connect with audiences and drive conversions. It comprises of diverse disciplines that work synergistically to attract visitors, generate leads, […]
Bing VS Google
Bing’s Big AI Bet Fails to Dent Google’s Dominance After 6 Months, Bing’s Market Share Stuck in Neutral Despite huge hype and major AI upgrades, Bing still trails far behind Google in the search engine wars. Key Stats: Bing’s US search share just 6.47% in July vs 6.35% in Feb when new Bing launched Global […]
The 3 Critical Digital Marketing Trends of 2023
The 3 Digital Marketing Trends of 2023 You Can’t Afford to Ignore Digital marketing is constantly evolving at a breakneck pace. Each new year brings exciting changes, but also disruption that can make or break businesses that aren’t prepared. With all the “noise” of new strategies and tech, it’s difficult to discern fleeting fads from […]
