Bing's Big AI Bet Fails to Dent Google’s Dominance
After 6 Months, Bing’s Market Share Stuck in Neutral
Despite huge hype and major AI upgrades, Bing still trails far behind Google in the search engine wars.
Key Stats:
- Bing’s US search share just 6.47% in July vs 6.35% in Feb when new Bing launched
- Global share 2.99% in July, barely changed from 2022
- Bing US share was over 7% for most of 2022
Microsoft Claims Growth, But…
- Microsoft disputes 3rd party data, says it’s missing Bing Chat users
- But independent analysts see little evidence of major gains
- Microsoft won’t release its own user data
- A decade ago Bing had 17.9% share – more than today
What It Means
- Google’s search dominance remains unthreatened
- Bing’s much-hyped AI still no match for Google’s search tech
- Business impact: Status quo continues, Google retains vast ad revenues
The Takeaway:
Big bets on AI aren’t enough to quickly topple entrenched leaders like Google. True disruption takes time, even for tech titans like Microsoft.
